There are signs of new life at the box office—beyond capes and cowls. SINNERS and WEAPONS are among several original titles that found big audiences this year and are expected to factor heavily into awards season. Gens Z and Alpha are hungering for IRL experiences including trips to the movie theater, and major studios and streamers are speaking directly to these and other audiences looking for more than just mainstream thrills. In this mix, the imprimatur of awards success is arguably more important than ever, especially when awards campaigns increasingly do double duty as ads for the theatrical experience.

Join Christopher Rosen and a panel of insiders for a discussion of this year’s brewing awards race and how marketers reach the audiences that care most about film. Rosen is deputy editor at The Ankler, where he leads all Prestige Junkie awards coverage.

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