Rising from a career as a model to a job in finance and then launching her own catering business, Martha Stewart built a media empire around the concept of elevated entertaining, bringing the tools, techniques, and beauty of home entertainment to the masses on a global scale. But when a financial scandal made headlines, the carefully crafted world she had built was transformed. How could this savvy, experienced leader transcend the narrative and reinvent herself? RJ Cutler’s MARTHA is a biography that explores our shifting perceptions of the pioneering woman who defined the “personal brand.”

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